This is the second half of our two-part series on developing a brand. Part 1 of this series covered the steps involved in developing a brand, as well as its components and best practices. Read part 1 of this series here if you missed it. Now that we ha …

There are over 500,000 brands worldwide, covering more than 2,000 product categories. So how do you create a brand that is unique to you? How do you build a successful brand that sets you apart? A brand that positively impacts the lives of those who ex …

Virtual marketing teams can be a powerful, efficient, cost-effective way to leverage support for you and your business. But many business owners have questions about how best to integrate a virtual marketing assistant or team into their business. Here …

Attorneys who have not evaluated Google Ads as an advertising tool are at a disadvantage. Potential clients now look for attorneys the way they look for everything else – by Googling them. Google Ads should be an important part of your law firm marketi …

It can be challenging to run a real estate business. There are simply not enough hours in the day to complete everything that needs to be done, like managing clients, scheduling appointments, answering calls and emails, updating listings, completing ma …

A well-designed website showcases your products and services, attracting new customers, increasing credibility, and building brand awareness. Every detail makes an impression: the colors you choose, the photos you share, and the product descriptions th …

When you are a business owner, you are responsible for overseeing every part of your operation. While the workload can be overwhelming at times, one of the keys to business success is simply staying organized. Use this weekly check list to analyze your …

As technology and the remote work movement continues to influence the practice of law, those in the legal profession are discovering the need to become more tech-savvy. From maintaining case files to assembling copies of briefs to preparing binders for …

Brands employ affiliate marketing programs to gain exposure, awareness, and revenue. They use this performance-driven tool to connect with influencers, paying only when the consumer follows through on the desired action, typically a sale. Affiliate mar …

You are well into a marketing campaign. Your team is frantically writing content and posting it on social channels, and you’ve even taken out a few ads. All hands are on deck, chasing after the latest hot marketing trend. However, you don’t see results …

What is a Marketing Campaign? Every successful marketing campaign has one thing in common – extensive planning. Just as your marketing strategy and plan require detailed planning and documentation, so does each marketing campaign. Before we dive into t …

The customer journey and marketing funnel are critical marketing processes that add structure to your marketing activities. When used together, these complementary tools maximize your marketing initiatives. While it’s essential to understand the differ …