Imagine that you are Director of Human Resources at a small cupcake baking company, Volcano Cupcakes. The company specializes in molten cupcakes – flourless cupcakes that have a reservoir of molten chocolate inside along with a rich topping of icing. You recruit a salesperson, Benedict, who quickly becomes an integral part of the company. One day, without warning, Benedict quits. The owners are surprised and then enraged when they learn that their former employee has opened his own molten cupcake bakery, Pompeii Confections. Sales plummet as Volcano’s biggest clients begin ordering their cupcakes exclusively from Pompeii. Pompeii’s cupcakes taste exactly like Volcano’s tasty treats.