Our team of experts work together under the leadership and guidance of Equivity co-founders, Eric Wall and Heidi Hodges. As two busy working professionals with limited time, Heidi and Eric were inspired in 2014 to launch Equivity as a service to help other professionals and business owners achieve their goals and bring more balance to their lives. Within a few years the business has grown exponentially and Equivity has introduced services to specifically target the marketing needs of businesses and paralegal support needs of law firms, as well as administrative and personal assistant support. Equivity looks forward to helping new businesses and entrepreneurs achieve their goals of growth and professionals to better balance the demands on their time.
Eric founded Equivity in 2014 with the goal of helping busy professionals lead more personally fulfilling and productive lives. As a business owner, he quickly realized the people with the greatest need for virtual assistants were entrepreneurs and small businesses with strong potential for growth. As the CEO of Equivity, he now provides businesses and entrepreneurs with the resources and virtual assistant services they need to achieve their professional dreams.
Before Equivity, Eric worked as a patent litigator for more than a decade. He has a bachelor’s degree in Finance from Georgetown University and earned his JD at Harvard Law.
Co-Founder, Director of Marketing and Business Development
As Co-Founder and Director of Marketing and Business Development at Equivity, Heidi focuses on digital marketing, promotions and operational strategy. She has over 15 years of experience in digital marketing and content marketing within a variety of industries including technology, insurance and legal.
Born and raised in Santa Cruz, California, Heidi has lived and worked on both the East and West coasts. She met Eric Wall working at a law firm in New York and the two co-founded Equivity in 2014 based on a mutual desire to both help busy professionals and small businesses realize their goals, and an even stronger desire to not work at “Big Law” firms anymore. Heidi’s passion at Equivity is focused on digital marketing strategy, branding and employee community building.