How to Create a Successful Video Marketing Strategy
From senior marketing professionals to tech journalists to social media enthusiasts, the feeling is near unanimous — video is poised to be the most impactful marketing and sales tool in 2018. In fact, 53% of consumers want to see more video content, and over 51%…
Identity by Design: How Creating a Meaningful Logo Can Help You Develop Your Company’s Identity
When my co-founder Eric and I started Equivity in 2014, we were still formulating an idea of what we wanted our business to be. We knew we wanted to help busy professionals and small businesses by providing both personal assistant and administrative assistant services, however,…
Be Social for Me: Delegating Your Business’ Social Media to a Virtual Assistant
Social media occupies a paradoxical position in the lives of many small business owners. On one hand, your personal account is a tar pit that envelops your time. On the other hand, your business account is almost completely neglected. Many is the small business Facebook…
How to Manage Social Media Risk (or, Don’t put a disgruntled intern in charge of your Twitter page).
Imagine waking up one morning to find that you’ve been attacked as a tyrant over your own company’s Twitter feed. That’s what happened to Robert Duffy, COO of Marc Jacobs, when an intern that was handling the fashion house’s Twitter feed, went on an online…
Top Tools to Run a Virtual Marketing and Public Relations Campaign
When it comes to innovative tools to help entrepreneurs and businesses build and operate their company, there is an embarrassment of riches that we can take advantage of. I wrote earlier in the year about tools you can use when starting up your own business,…
A Picture Is Worth a Thousand Spreadsheets: The Importance of Visual Learning in Business
By now it is commonly known that people learn and understand information in different ways. Many people identify with the “visual learner” category (including this author) and according to research 65% of the population are visual learners. Fortunately there is wealth of guidance and resources…
Remote Control: Top Considerations When Creating an Employee Telecommuting Policy
Much has been written about the benefits of telecommuting for both employers and employees. Allowing employees to work remotely helps recruit and retain top talent, increases productivity for those that work better alone, and helps efforts to combat global warming (removing the cost of fuel…
Business Continuity Planning for the Zombie Apocolypse
When we think of disasters that could interrupt the day-to-day function of business, earthquakes, floods, pandemics and cyber attacks commonly come to mind. However there is one business risk that is often overlooked, the Zombie Apocalypse. The risk the Zombie Apocalypse presents to disrupting business…
Five Mothers Day Gifts You Can Buy Last Minute Online
Mothers Day is right around the corner and if you’re like a lot of people, you’ve not quite gotten around to getting Mom that perfect gift. The one to express your undying love and appreciation, all wrapped up in attractive packaging and a little bow….
Everything I Need to Know About Office Politics I Learned from Game of Thrones
I’m going to let my dork flag fly. I have been waiting for this weekend to come for months now. As the date gets closer, I hear the theme music in my head, increasing in urgency and volume. I troll the internet searching for newly…