As social media platforms constantly change their algorithms, brands are forced to become social media experts. Creating exciting content takes time, so it’s understandable that companies want to see a return on these efforts. If your social media isn’ …
Sue Collier Posts
Far too many law firms and legal teams are still running their entire practice with some combination of these three methods: A massive collection of spreadsheets; Multiple software tools that each do one specific thing; or Piles and piles of manila fol …
Online learning and training have become not just a critical marketing channel for executives and professionals, but another avenue for generating revenue that compliments core service offerings. The e-learning market is expected to exceed $300 billion …
Have you ever seen a professional football team go out onto the field without learning the playbook? Or a conductor leading an orchestra without a score? Well, that’s what operating a small business without an employee handbook looks like. Disorganized …
Keeping an eye on the performance of your email campaigns is crucial for maintaining your brand and getting good deliverability and conversion rates. When your campaign isn’t bringing in the results you’d hoped for, it might be time for an email market …
The best PowerPoint presentations shouldn’t be remembered. Instead, they should fall into the background to support you and the message you’re trying to get across. What does stand out is a bad PowerPoint presentation. Whether it’s too many lines of te …
A content calendar is a way to plan the written content that you will be sharing on social media, email, or your website over the next week, month, or year. The calendar allows you to visualize what content will be distributed when and allows you to co …
Operating your law office remotely means thinking about more than just the nuts and bolts of Zoom calls and document sharing. It also means managing a team remotely. Being able to ensure you’re your team is completing work according to instructions a …
As businesses have increasingly migrated their operations from the office to remote working arrangements, while simultaneously coping with a challenging economic environment, many are shifting business functions outside of the organization. While many …
In an increasingly digital world, one way to distinguish yourself is refreshingly old-school: publishing your own book. A book is an instant reputation-builder: It conveys expertise in a subject matter, provides a platform for your ideas, and serves …
When much of the country went on lockdown in March 2020 given fears of the coronavirus pandemic sweeping the nation, many industries had to quickly pivot. The real estate industry is just one of the many that thrive on personal connection—from home sho …
From a business perspective, coronavirus has rendered the future almost impossible to predict. The plan was that shutdowns in March would be followed by a gradual relaxation of restrictions and the ramp up of businesses. It hasn’t turned out that way …
It all started on May 4, 2020, and according to Google, its new Core Update completed about two weeks later. Shortly thereafter businesses began raising concerns over this so-called “pandemic update” and how it impacted their customers’ ability to find …