by Eric Wall | July 7, 2016 | Marketing

There are few things more frustrating than spending time on a blog, social media post, or email marketing campaign and having the content become obsolete as quickly as last month’s most tweeted meme. While frequently creating new content allows for mor …

by Eric Wall | June 30, 2016 | Marketing

The problem with getting marketing help, is not knowing where to go, but knowing when you’ve come to the right place. Aside from perusing resumes and profiles or speaking to a candidate about their job history and expertise, how can you know you’re fin …

by Eric Wall | June 29, 2016 | Virtual Assistant

As an entrepreneur, you can’t afford to try out every newly touted business service that is supposed to make you more productive. Your money may be limited, and your time certainly is. Finding services to improve your productivity is about finding the …

by Eric Wall | June 9, 2016 | Virtual Assistant

I once had a summer job at a law firm in D.C. The firm was located right on the shores of the Potomac and most offices had a view of the river as it lazily flowed on toward the Watergate Hotel, past Kennedy Center, and the Lincoln Memorial. Below the o …

by Eric Wall | May 26, 2016 | Business

We all have hacks or shortcuts we use to make our lives easier, both professionally and personally. Quickly looking for a quality olive oil to include in a dinner you’re planning on cooking to impress your mother-in-law? You grab the expensive stuff. L …

by Eric Wall | May 17, 2016 | Business

You have a presentation to give at work tomorrow morning, an important meeting to set up with a client at the end of the week, and your son needs help building a diorama for his Monday science class on top of a number of other deadlines you have to jug …

by Eric Wall | May 6, 2016 | Business

While cooking offers opportunities for experimentation and leeway for correcting slightly disappointing dishes, (Chili too watery? Add a teaspoon of flour. Chicken slightly undercooked? Throw it back on the grill for a few minutes.) baking requires str …

by Eric Wall | April 29, 2016 | Business

Every episode of a police procedural features a scene in which detectives look into an interrogation room at a suspect through a one-way mirror. The suspect knows that he is being watched, but he can’t see what the police are doing. The one-way mirror …

by Eric Wall | April 15, 2016 | Business

What is your business’ value proposition? Why do your customers buy what you sell? What can your clients get from your business that they can get nowhere else? These seemingly simple questions are devilishly hard to answer and, as your business grows, …

by Eric Wall | April 15, 2016 | Productivity

Some of us are just not morning people. Are you one of us? You know who you are.You are a snooze-button hitter, shower prolonger, sock mismatcher, subway dozer, dazed looker, and double espresso drinker. In the mornings, you are there, but you are not …

by Eric Wall | April 15, 2016 | Business

“Only connect.”– E.M. Forster, Howard’s End We live in the most connected of times and yet our ability to communicate meaningful ideas seems to be at an all-time low. Nowhere is this truer than the workplace. There exist a plethora of media to communi …

by Eric Wall | April 15, 2016 | Business

Do you ever get that sinking feeling when you open your email application on Monday morning after a weekend away from your computer, or when you return after an extended vacation? There’s nothing that causes such a strong desire to trash your laptop an …

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