by Michelle Allen | May 4, 2023 | Marketing, Productivity

Artificial intelligence (AI) has become a powerful tool to help marketers create more effective campaigns and strategies. With the right AI strategy, businesses can gain valuable insights into customer behavior and preferences that can be used to incre …

by Michelle Allen | April 4, 2023 | Marketing

Sadly, misinformation and questionable marketing tactics are increasing consumer skepticism. Customers are now looking for more reliable sources to recommend goods and services. To stay competitive, brands need to develop fresh approaches for engagemen …

by Michelle Allen | March 7, 2023 | Marketing

The power of social media to instantly make or break your brand is growing as more and more customers rely on it to inform their purchasing decisions. As a result, influencer marketing, an industry expected to reach $7.14 billion in total revenue by 20 …

by Michelle Allen | February 16, 2023 | Business, Startup

Starting a business can be an exhilarating yet daunting endeavor. As a business owner, setting goals to grow and succeed is essential. Goal setting requires thought, planning, and organization; however, when you are just starting out, this process can …

Male business owner looking at the computer
by Michelle Allen | January 25, 2023 | Business, Marketing

The customer journey is a map of all interactions a customer has with your brand, including using your website, talking to your staff, and receiving the products or services they ordered. Customer experience refers to a customer’s overall perception of …

AI-Based Marketing
by Michelle Allen | December 12, 2022 | Marketing

Today’s clients demand that you anticipate their needs and solve their issues. How can marketers accomplish this? By utilizing AI and machine learning marketing platforms. AI and machine learning marketing platforms can predict user behavior in real-ti …

women looking at her email on the computer
by Lynn Yule | November 21, 2022 | Marketing

Email marketing ROI (return on investment) is impressive. According to Marketing Evolution, for every $1 spent on email marketing, the sender gets $42 back. With a click-through rate 50 to 100 times higher than popular social channels, it is no wonder …

business woman
by Lynn Yule | October 31, 2022 | Business, Marketing

This is the second half of our two-part series on developing a brand. Part 1 of this series covered the steps involved in developing a brand, as well as its components and best practices. Read part 1 of this series here if you missed it. Now that we ha …

virtual assistant on the phone in office
by Lynn Yule | October 23, 2022 | Business, Marketing

There are over 500,000 brands worldwide, covering more than 2,000 product categories. So how do you create a brand that is unique to you? How do you build a successful brand that sets you apart? A brand that positively impacts the lives of those who ex …

by Eric Wall | October 18, 2022 | Marketing

Virtual marketing teams can be a powerful, efficient, cost-effective way to leverage support for you and your business. But many business owners have questions about how best to integrate a virtual marketing assistant or team into their business. Here …

google search
by Michelle Allen | October 3, 2022 | Marketing

Attorneys who have not evaluated Google Ads as an advertising tool are at a disadvantage. Potential clients now look for attorneys the way they look for everything else – by Googling them. Google Ads should be an important part of your law firm marketi …

man working in the real estate office on computer
by Michelle Allen | September 15, 2022 | Virtual Assistant

It can be challenging to run a real estate business. There are simply not enough hours in the day to complete everything that needs to be done, like managing clients, scheduling appointments, answering calls and emails, updating listings, completing ma …

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