by Eric Wall | January 25, 2019 | Marketing

Google Ads (formally AdWords) is a staple of many digital marketing campaigns. The search engine giant consistently releases new updates to its advertising platform, often adding innovative features to guide their users toward better results. While an …

by Eric Wall | December 13, 2018 | Marketing

As 2018 comes to an end, business owners are turning their attention to 2019, likely with a focus on growth. Growth is dependent on a number of factors, some manageable, others not. One factor that leaders have the most control over is marketing. When …

by Eric Wall | November 26, 2018 | Marketing

You’ve done it. You’ve launched your marketing campaign. You took the time to research your target audience, decide on the channels to reach out to them and committed to addressing their needs. But those leads you expected to roll in, they have yet to …

by Jenn Burton | November 15, 2018 | Business, Virtual Assistant

Recruiting quality employees is a big win, bigger still is retaining them for the long haul. Studies have shown that a significant number of employees put a high importance on being respected, and having their voices heard. Updating your performance ma …

by Jenn Burton | August 14, 2018 | Business, Virtual Assistant

As a small business owner or entrepreneur in 2018, you understand that we live in a different world than what existed thirty years ago. Large corporations and startups are offering their employees innovative (but costly) perks to attract employees. In …

by Heidi Hodges | March 15, 2018 | Marketing

From senior marketing professionals to tech journalists to social media enthusiasts,  the feeling is near unanimous — video is poised to be the most impactful marketing and sales tool in 2018. In fact, 53% of consumers want to see more video content, …

by Jenn Burton | March 2, 2018 | Business

Staying relevant in today’s market is a tough job for any employer, and now that employees are being offered flexible and remote work options, gym memberships, snack machines and yoga classes on-site, how do small business owners keep up? How can you a …

by Eric Wall | March 1, 2018 | Marketing

Virtual teams can be a powerful, efficient, cost-effective way to leverage support for you and your business. When building or utilizing a virtual team, particularly for marketing support, it is important to ensure your team is prepared with the right …

by Eric Wall | January 17, 2018 | Marketing

The success of your small business is heavily reliant on how effective your marketing is. Marketing to the wrong audience, for example, can be just as lethal to a growing business as making no effort to market your business. And while creating a market …

by Eric Wall | November 8, 2017 | Marketing

Last November we detailed all the upcoming AdWords changes that were expected in 2017. With 2018 right around the corner, we wanted to offer a recap of the AdWords changes that took place in late 2017 as well as explore the updates anticipated for the …

by Eric Wall | October 31, 2017 | Marketing

Google’s latest algorithm update, named “Hawk,” released on August 22, 2017. The update, which specifically affects local SEO, has the potential to be quite a game changer for many small businesses. What is Google Hawk? In short, the Hawk update affect …

by Heidi Hodges | October 12, 2017 | Marketing

When my co-founder Eric and I started Equivity in 2014, we were still formulating an idea of what we wanted our business to be. We knew we wanted to help busy professionals and small businesses by providing both personal assistant and administrative as …

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