Marketing Posts

by Michelle Allen | January 28, 2022 | Business, Marketing, Productivity, Virtual Assistant

Throughout 2021, our virtual marketing assistants helped businesses and organizations adapt their SEO strategies to over a dozen updates that Google rolled out throughout the year. Two of these updates, MUM and Page Experience/Core Web Vitals, are expe …

Marketing Trends Blog
by Michelle Allen | January 13, 2022 | Marketing

With digital ad spend worldwide in 2021 reaching $389B, 14.6% more than 2020, businesses need to be prepared in 2022 to take advantage of the evolving digital marketing technologies. Here are five digital marketing trends the savviest business marketer …

real estate
by Brian Spinner | December 8, 2021 | Marketing

Real estate has become a highly competitive field and carving out a successful career is a challenge for realtors, regardless of their experience. With over 1.4 million realtors working in the United States, it can be a struggle to stand out to clients …

by Kim Wilcox | October 28, 2021 | Marketing

While online presence has become more and more important in a world where clients find and vet attorneys on the web, many smaller law firms are lagging in adopting best practices. Unfortunately, many firms have little more than an outdated and generic …

by Liz Hauser | August 26, 2021 | Marketing

Email campaigns provide one of the most cost effective marketing strategies during the holidays. Especially with the rising costs of digital advertising and social media ads during the holiday season, an effective email campaign could get you the best …

by Angela McCorkle | August 20, 2021 | Marketing

It’s hard to believe but Thanksgiving is less than 4 months away. As much as we love the idea of the holidays, sometimes we forget how quickly that time of the year arrives. One minute we are celebrating Independence Day and the next we are carving pum …

by Georgia Duke | August 16, 2021 | Marketing, Social Media

If your business derives most of its revenue from holiday sales, you should already be implementing your marketing strategy to catch the eyes of clients, both new and old. Because approximately 56% of people complete their holiday purchases before the …

by Rachel French | July 15, 2021 | Business, Marketing

When we think of online search, most of us reflexively think of Google, and when we think of online advertising, we automatically think of Google Ads. But have you considered Microsoft Ads? It might surprise you to find out that when it comes to flexib …

by Sue Collier | January 26, 2021 | Marketing

Keeping an eye on the performance of your email campaigns is crucial for maintaining your brand and getting good deliverability and conversion rates. When your campaign isn’t bringing in the results you’d hoped for, it might be time for an email market …

by Sue Collier | October 15, 2020 | Business, Marketing

In an increasingly digital world, one way to distinguish yourself is refreshingly old-school:  publishing your own book.  A book is an instant reputation-builder:  It conveys expertise in a subject matter, provides a platform for your ideas, and serves …

by Sue Collier | August 24, 2020 | Marketing

When much of the country went on lockdown in March 2020 given fears of the coronavirus pandemic sweeping the nation, many industries had to quickly pivot. The real estate industry is just one of the many that thrive on personal connection—from home sho …

by Sue Collier | May 29, 2020 | Business, Marketing, Productivity, Virtual Assistant

It all started on May 4, 2020, and according to Google, its new Core Update completed about two weeks later. Shortly thereafter businesses began raising concerns over this so-called “pandemic update” and how it impacted their customers’ ability to find …

As many companies have transitioned to remote working, recruiting has typically not been a priority.  But as social distancing measures remain in place, more organizations will need to bring on talent without ever meeting them face-to-face.    One sign …

These are uncertain times, especially for the self-employed and small business owners. Routines have been disrupted, contact with others is limited, and lives have been impacted beyond what we could have thought possible just a couple of weeks ago. …

In the face of the Coronavirus epidemic, many law firms have been forced to go virtual as attorneys and paralegals work from home, increasingly relying on the cloud to get work done. While many legal organizations have employees who work remo …

The Coronavirus pandemic has impacted every industry, including real estate agents and brokers. As part of our series on COVID-19, today we’re going to explore how real estate agents and brokers can face the challenge raised by the pandemic. Gover …

The Coronavirus pandemic has impacted our lives in many ways, including the disruption of our daily routines and businesses.  However, uncertainty and disruption do not render us powerless.  Over the next few days, we are going to be releasin …

Coronavirus (COVID-19) is changing the way companies are working.  In order to prevent the potential spread of the virus, for which there is no known vaccine, companies are expanding their remote working policies.  This includes not …

by Eric Wall | January 22, 2020 | Legal, Marketing, Virtual Assistant

Any business owner will tell you, luck can take strange and complicated forms — only in hindsight do we connect the dots and see things for what they are.  Tanya Nebo, founder of Nebo Law, has run the legal gamut — from part-time legal work to rep …

by Eric Wall | November 13, 2019 | Marketing

“Set it and forget it” can apply to many things, but not your website.  As an extension of your business, your website is often the first impression you make on a potential client.  Prospects and c …

by Eric Wall | October 1, 2019 | Marketing, Virtual Assistant

Why do people come to you for marketing assistance?  Maybe it’s because you have unique ideas for getting their message out.  Maybe it’s a creative turn for marketing.  Maybe it’s the level of understanding you have for their business.   Whatever the a …

by Ashley Pelletier | August 5, 2019 | Marketing, Virtual Assistant

Between managing clients, responding to leads, listing and marketing homes, completing deals, and returning correspondence, being a real estate agent can feel more like a juggling act than an entrepreneurial endeavor. What’s more, online resources have …

by Eric Wall | July 8, 2019 | Business, Marketing

Whether you are an established business advertising a new service or product, or a startup that has yet to go live, developing a pre-launch marketing strategy can help effectively spread the word and draw in new customers. But why is pre-launch marketi …

by Heidi Hodges | July 2, 2019 | Business, Marketing

Video, video, video. Wherever you look on the internet, the message is the same. Video is where it’s at in 2019. And that’s true — to an extent. Though video may have killed the radio star, podcasting has brought audio-only content back with a vengean …

by Eric Wall | May 16, 2019 | Business, Marketing

Artificial Intelligence (or AI) is a buzzword that gets thrown around in many different fields. Marketing and advertising are two of the latest to be innovated with new AI technology, and much of it is reshaping the way marketers examine and reach ever …

by Eric Wall | April 25, 2019 | Marketing

Did you know that businesses with a blog generate 126% more leads than companies without one? How about the fact that organizations that regularly publish original content receive 8x more traffic, reduce their overall marketing spend by over 60% and re …

by Eric Wall | March 21, 2019 | Marketing, Virtual Assistant

Some companies are built in a garage, but Alana Rivera cooked hers up in her Haight Ashbury kitchen.  Taking inspiration from a passion for food made from organic ingredients, Alana transformed her favorite organic recipes into delicious smelling soaps …

by Eric Wall | February 7, 2019 | Marketing

Imagine this: It’s 8 am, you’re on your way to grab your favorite morning joe when you see that a different coffee house has posted a link to a free-coffee coupon on Facebook. Sweet! When you arrive at the store, you click the link on Facebook and reve …

by Eric Wall | January 25, 2019 | Marketing

Google Ads (formally AdWords) is a staple of many digital marketing campaigns. The search engine giant consistently releases new updates to its advertising platform, often adding innovative features to guide their users toward better results. While an …

by Eric Wall | December 13, 2018 | Marketing

As 2018 comes to an end, business owners are turning their attention to 2019, likely with a focus on growth. Growth is dependent on a number of factors, some manageable, others not. One factor that leaders have the most control over is marketing. When …

by Eric Wall | November 26, 2018 | Marketing

You’ve done it. You’ve launched your marketing campaign. You took the time to research your target audience, decide on the channels to reach out to them and committed to addressing their needs. But those leads you expected to roll in, they have yet to …

by Heidi Hodges | March 15, 2018 | Marketing

From senior marketing professionals to tech journalists to social media enthusiasts,  the feeling is near unanimous — video is poised to be the most impactful marketing and sales tool in 2018. In fact, 53% of consumers want to see more video content, …

by Eric Wall | March 1, 2018 | Marketing

Virtual teams can be a powerful, efficient, cost-effective way to leverage support for you and your business. When building or utilizing a virtual team, particularly for marketing support, it is important to ensure your team is prepared with the right …

by Eric Wall | January 17, 2018 | Marketing

The success of your small business is heavily reliant on how effective your marketing is. Marketing to the wrong audience, for example, can be just as lethal to a growing business as making no effort to market your business. And while creating a market …

by Eric Wall | November 8, 2017 | Marketing

Last November we detailed all the upcoming AdWords changes that were expected in 2017. With 2018 right around the corner, we wanted to offer a recap of the AdWords changes that took place in late 2017 as well as explore the updates anticipated for the …

by Eric Wall | October 31, 2017 | Marketing

Google’s latest algorithm update, named “Hawk,” released on August 22, 2017. The update, which specifically affects local SEO, has the potential to be quite a game changer for many small businesses. What is Google Hawk? In short, the Hawk update affect …

by Heidi Hodges | October 12, 2017 | Marketing

When my co-founder Eric and I started Equivity in 2014, we were still formulating an idea of what we wanted our business to be. We knew we wanted to help busy professionals and small businesses by providing both personal assistant and administrative as …

by Eric Wall | September 26, 2017 | Marketing

We’ve all heard the phrase, “content is king.” The lessons of this simple adage are easily seen in the digital space as Netflix and Amazon (amongst others) have started creating original programming content to drive viewers to their sites and services. …

by Eric Wall | July 13, 2017 | Legal, Marketing

Many attorneys have built their practices on referrals. If you are one of those attorneys, you may not see the relevance of building and maintaining your firm’s online presence, especially when you are presented daily with the many other responsibiliti …

by Eric Wall | June 20, 2017 | Marketing

Having an online presence in the form of social media and a website is an invaluable asset to both large and small business marketing. A website that lacks strong landing pages, however, will find it particularly difficult to convert their website visi …

by Eric Wall | May 29, 2017 | Marketing

Marketing a small business is an exciting and daunting task. There are countless choices as to how you spend your marketing budget online, and campaigns that were effective several months ago may suddenly lose their potency. A strategy that worked for …

by Eric Wall | May 10, 2017 | Marketing

Any marketing expert can tell you the value of a social media influencer – a highly followed user of a social media platform who blogs, tweets, or otherwise posts on a topic related to your business. Marketers attempt to win over these influencers as a …

by Eric Wall | April 14, 2017 | Marketing

One of the most important components to being a mobile-ready business is being accessible; you want your customers to be able to easily find your small business online and interact with you in streamlined manner. Without mobile marketing integrated int …

by Eric Wall | March 30, 2017 | Marketing

Did you know that small businesses with blogs generate 126% more leads than companies without one? Blogs tend to be one of the easier and more cost-effective ways to generate not only interest but actual sales and revenue. Why? Consumers tend to regula …

by Eric Wall | March 14, 2017 | Marketing

Whether you are a small business or a Fortune 500 corporation, when it comes to email marketing, one metric stands out above the others: click rate. A click rate, which is literally the rate at which the people you are sending emails to are clicking on …

by Eric Wall | February 10, 2017 | Marketing

However ubiquitous the internet is, people still enjoy going to their local stores. Maybe it’s the local comic book store that serves as the nexus of a graphic novel-oriented subculture. Maybe it’s a boutique clothing store that mothers have been takin …

by Eric Wall | January 13, 2017 | Marketing

Brilliant ideas don’t always have grand beginnings. In fact, there are several visionaries who were known for scribbling the first iterations of their genius in notepads or on cocktail napkins and Post-It notes. Robert Metcalfe, who co-invented Etherne …

by Eric Wall | December 16, 2016 | Marketing

Half the money I spend on advertising is wasted; the trouble is I don’t know which half. -John Wanamaker The 2011 film “Moneyball”, dramatizes the story of how Billy Beane, General Manager of the Oakland Athletics, got a step ahead of his competitors i …

by Eric Wall | December 2, 2016 | Marketing

Even in the digital age, business is still fundamentally about personal relationships. Many businesses still rely on word-of-mouth and customer referrals to grow their business. While the need to develop personal relationships cannot be ignored, neithe …

by Eric Wall | November 4, 2016 | Marketing

In 2015, 1.4 million businesses and non-profits benefitted from using Google’s advertising tools nationwide AdWords and AdSense, Google’s advertising programs allow businesses to show ads based on keywords that a Google user inputs into the search engi …

by Eric Wall | October 14, 2016 | Marketing

This is the third blog in our series on Influencer Marketing. In our previous blog we discussed the value of influencer marketing and how it can be applied to your business. In today’s blog we will discuss the difference between paid and earned influen …

by Eric Wall | September 30, 2016 | Marketing

This is the second blog in our series on Influencer Marketing. In our previous blog we discussed what influencer marketing is and how it can be beneficial to your business. In today’s blog we will discuss how Influencer Marketing can help get your busi …

by Eric Wall | September 5, 2016 | Marketing

As more and more people turn to online reviews, videos, and blogs to help them make purchasing decisions, influencer marketing has been on the rise. Influencer marketing is a relatively easy way to extend your brand’s reach, disseminate information, an …

by Eric Wall | July 22, 2016 | Marketing

Coming up with and executing content marketing ideas doesn’t have to be a long, grueling, or expensive process. When creating a content marketing strategy, you should plan on creating marketing collateral that aligns with your company goals. While ther …

by Eric Wall | July 7, 2016 | Marketing

There are few things more frustrating than spending time on a blog, social media post, or email marketing campaign and having the content become obsolete as quickly as last month’s most tweeted meme. While frequently creating new content allows for mor …

by Eric Wall | June 30, 2016 | Marketing

The problem with getting marketing help, is not knowing where to go, but knowing when you’ve come to the right place. Aside from perusing resumes and profiles or speaking to a candidate about their job history and expertise, how can you know you’re fin …

by Heidi Hodges | March 31, 2016 | Marketing

Social media occupies a paradoxical position in the lives of many small business owners. On one hand, your personal account is a tar pit that envelops your time. On the other hand, your business account is almost completely neglected. Many is the small …

by Heidi Hodges | December 9, 2015 | Marketing

Imagine waking up one morning to find that you’ve been attacked as a tyrant over your own company’s Twitter feed. That’s what happened to Robert Duffy, COO of Marc Jacobs, when an intern that was handling the fashion house’s Twitter feed, went on an on …

by Heidi Hodges | November 20, 2015 | Marketing

When it comes to innovative tools to help entrepreneurs and businesses build and operate their company, there is an embarrassment of riches that we can take advantage of. I wrote earlier in the year about tools you can use when starting up your own bus …

by Eric Wall | August 5, 2015 | Marketing

There once was a time when we conceived of technology primarily as a way of simplifying our lives. You can think of this as the Jetsons version of the future or the sort of future folks envisioned when they would visit the World’s Fair. We were going t …

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