Brilliant ideas don’t always have grand beginnings. In fact, there are several visionaries who were known for scribbling the first iterations of their genius in notepads or on cocktail napkins and Post-It notes. Robert Metcalfe, who co-invented Etherne …
The new year is when gym memberships are purchased, sweets and carbs are forsworn, and we strive to reinvent ourselves and redouble our efforts to reach personal goals. Many entrepreneurs and small business owners have similar goals for their business. …
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. -John Wanamaker The 2011 film “Moneyball”, dramatizes the story of how Billy Beane, General Manager of the Oakland Athletics, got a step ahead of his competitors i …
Even in the digital age, business is still fundamentally about personal relationships. Many businesses still rely on word-of-mouth and customer referrals to grow their business. While the need to develop personal relationships cannot be ignored, neithe …
Moms—whether they are stay-at-home parents, self-employed, business owners, or corporate executives—are entrepreneurs by nature. From chef to chauffer and storyteller to nurse, moms must wear many hats and fill many roles on a daily basis. Mompreneurs, …
In 2015, 1.4 million businesses and non-profits benefitted from using Google’s advertising tools nationwide AdWords and AdSense, Google’s advertising programs allow businesses to show ads based on keywords that a Google user inputs into the search engi …
Even though entrepreneurs and small business owners are their own bosses, the jobs rarely come without their fair share of stress and hard work. As any startup or small business owner can tell you, working hard, staying motivated, and succeeding in you …
This is the third blog in our series on Influencer Marketing. In our previous blog we discussed the value of influencer marketing and how it can be applied to your business. In today’s blog we will discuss the difference between paid and earned influen …
In the 2008 film “Yes Man,” Jim Carrey’s character finds himself withdrawn and cynical after a recent divorce. Eventually, he is convinced to attend a motivational seminar where he agrees to seize every opportunity presented to him by responding with “ …
This is the second blog in our series on Influencer Marketing. In our previous blog we discussed what influencer marketing is and how it can be beneficial to your business. In today’s blog we will discuss how Influencer Marketing can help get your busi …
Conventional lines of thought often declare that the best entrepreneurs are highly extroverted, social people. Not all successful entrepreneurs, however, are big and commanding personalities. Some of the greatest entrepreneurs are, in fact, introverts …
As more and more people turn to online reviews, videos, and blogs to help them make purchasing decisions, influencer marketing has been on the rise. Influencer marketing is a relatively easy way to extend your brand’s reach, disseminate information, an …