As a corporate attorney, you’re constantly looking for ways to improve efficiency and boost productivity as you manage the various aspects of your practice, from drafting contracts to handling corporate filings to creating corporate governance document …
As a bankruptcy attorney, it is essential that you have the right team in place to ensure your firm’s success. Building a reliable and knowledgeable team of individuals who can effectively manage your practice and provide quality legal services to your …
Artificial intelligence (AI) has become a powerful tool to help marketers create more effective campaigns and strategies. With the right AI strategy, businesses can gain valuable insights into customer behavior and preferences that can be used to incre …
Sadly, misinformation and questionable marketing tactics are increasing consumer skepticism. Customers are now looking for more reliable sources to recommend goods and services. To stay competitive, brands need to develop fresh approaches for engagemen …
The power of social media to instantly make or break your brand is growing as more and more customers rely on it to inform their purchasing decisions. As a result, influencer marketing, an industry expected to reach $7.14 billion in total revenue by 20 …
Starting a business can be an exhilarating yet daunting endeavor. As a business owner, setting goals to grow and succeed is essential. Goal setting requires thought, planning, and organization; however, when you are just starting out, this process can …
The customer journey is a map of all interactions a customer has with your brand, including using your website, talking to your staff, and receiving the products or services they ordered. Customer experience refers to a customer’s overall perception of …
Today’s clients demand that you anticipate their needs and solve their issues. How can marketers accomplish this? By utilizing AI and machine learning marketing platforms. AI and machine learning marketing platforms can predict user behavior in real-ti …
Email marketing ROI (return on investment) is impressive. According to Marketing Evolution, for every $1 spent on email marketing, the sender gets $42 back. With a click-through rate 50 to 100 times higher than popular social channels, it is no wonder …
This is the second half of our two-part series on developing a brand. Part 1 of this series covered the steps involved in developing a brand, as well as its components and best practices. Read part 1 of this series here if you missed it. Now that we ha …
There are over 500,000 brands worldwide, covering more than 2,000 product categories. So how do you create a brand that is unique to you? How do you build a successful brand that sets you apart? A brand that positively impacts the lives of those who ex …
Virtual marketing teams can be a powerful, efficient, cost-effective way to leverage support for you and your business. But many business owners have questions about how best to integrate a virtual marketing assistant or team into their business. Here …