It’s hard to believe but Thanksgiving is less than 4 months away. As much as we love the idea of the holidays, sometimes we forget how quickly that time of the year arrives. One minute we are celebrating Independence Day and the next we are carving pum …
If your business derives most of its revenue from holiday sales, you should already be implementing your marketing strategy to catch the eyes of clients, both new and old. Because approximately 56% of people complete their holiday purchases before the …
Have you ever wondered whether a virtual assistant could help your non-profit better achieve its goals and make your organization run more efficiently? To successfully grow your organization and fulfill your mission, you need the right people in your c …
When we think of online search, most of us reflexively think of Google, and when we think of online advertising, we automatically think of Google Ads. But have you considered Microsoft Ads? It might surprise you to find out that when it comes to flexib …
Virtual paralegals can be a profit center for your law practice by allowing you to bill out your paralegal’s time at a profit while freeing up attorney time that can be billed at a higher rate. First things first: Can you bill a virtual paralegal’s tim …
As social media platforms constantly change their algorithms, brands are forced to become social media experts. Creating exciting content takes time, so it’s understandable that companies want to see a return on these efforts. If your social media isn’ …
Far too many law firms and legal teams are still running their entire practice with some combination of these three methods: A massive collection of spreadsheets; Multiple software tools that each do one specific thing; or Piles and piles of manila fol …
Online learning and training have become not just a critical marketing channel for executives and professionals, but another avenue for generating revenue that compliments core service offerings. The e-learning market is expected to exceed $300 billion …
Have you ever seen a professional football team go out onto the field without learning the playbook? Or a conductor leading an orchestra without a score? Well, that’s what operating a small business without an employee handbook looks like. Disorganized …
Keeping an eye on the performance of your email campaigns is crucial for maintaining your brand and getting good deliverability and conversion rates. When your campaign isn’t bringing in the results you’d hoped for, it might be time for an email market …
The best PowerPoint presentations shouldn’t be remembered. Instead, they should fall into the background to support you and the message you’re trying to get across. What does stand out is a bad PowerPoint presentation. Whether it’s too many lines of te …
A content calendar is a way to plan the written content that you will be sharing on social media, email, or your website over the next week, month, or year. The calendar allows you to visualize what content will be distributed when and allows you to co …