What is Content Marketing?

by | May 31, 2022

Are we talking about content marketing again? Yes, and we want to let you in on a little secret… content marketing is a big deal!

When you browse online or at your favorite store, you have probably noticed that you’re continually being shown new products or services to buy. With so many different things to choose from, it can be difficult to decide what is a good fit for you. So, what helps you make those important decisions? You guessed it, content marketing. Content marketing is the process of creating and sharing content such as online ads, blogs, tweets, emails, brochures, and posters to target a visitor’s emotional triggers, interests, and needs to entice them to make a purchase decision.

Here are some tips for using content marketing to convert your visitors into customers.

Get to the Point

The goal of content marketing is to focus on addressing the specific needs or “pain points” of your target customers and provide a solution. In this “microwave society” where attention spans are short, time is limited, and competition is high, it is critical to be clear and direct in your approach. Clients do not want to waste time figuring things out. Instead, they want you to tell them who you are, what you offer, and why they should care. Creating original content that is valuable, focused, and easy to understand will help you make a great first impression and make it easier for potential customers to get to know you.

Know Your Audience

The biggest part of content marketing is knowing your audience. It is not enough to create great content messaging; you also need to make sure that you are reaching the right people who will act! A WINNING content marketing formula includes:

  • Strong and relevant content
  • Creative and consistent messaging
  • Targeted/niche audience
  • Relevant mediums for distribution

Make New Fans

You have spent a great deal of time and money building your business and it is crucial that you get in front of the right people. Even with the best product or service, there will be little growth or sales if no one knows about it.

Understanding content marketing and using these ideas and strategies can help you and your company capture the right audience. Once you have converted your audience into satisfied customers, they will even promote your business for you. Remember, word-of-mouth marketing and referrals are generated from happy customers, and happy customers become fans who advocate for your brand using likes, shares, reviews, and testimonials. This is the true power of content marketing!