Investing in Social Media Advertising
We’re all familiar with the phrase “it takes money to make money,” yet many business owners and marketing professionals often find themselves hesitant to invest in social media advertising efforts out of fear that they will not see a return on their investment. No one doubts the prevalence of…
Outsourcing and Strategic Partnerships: How to Maximize Results with Minimal Resources
As any business owner or department leader knows, there are benefits and drawbacks to having a smaller team. The advantage of a small team environment is they are often more cohesive and nimble. The obvious disadvantage, on the other hand, is limited resources. And your…
How to Supercharge Your Marketing Without Adding Anyone to Payroll
While it can be difficult to let go, many of the best leaders, business owners, and entrepreneurs grew their businesses by delegating and outsourcing as much work as possible. Time management and finding cost-effective business solutions, however, can be a full-time job all on its…
Using Excel to Analyze Your Business’ Data
Your business, no matter what products or services you offer, is overflowing with data. This data, however, isn’t useful unless you can analyze it. How Can You Get the Most Out of Your Data? There are a wide array of sophisticated tools and platforms to…
Virtual Resolution – Improving Productivity in the New Year With a Virtual Assistant
The new year is when gym memberships are purchased, sweets and carbs are forsworn, and we strive to reinvent ourselves and redouble our efforts to reach personal goals. Many entrepreneurs and small business owners have similar goals for their business. They want to improve growth,…
Dawn of the Walking Dead: If You’re a Zombie in the Morning, Here’s How to Change Your Routine
Some of us are just not morning people. Are you one of us? You know who you are.You are a snooze-button hitter, shower prolonger, sock mismatcher, subway dozer, dazed looker, and double espresso drinker. In the mornings, you are there, but you are not present….
Time Bandits: Time-Wasting Habits that Decrease Productivity
There is a difference between being busy and being productive. “Busy” describes high energy flitting from one task to the next. There is a reason that the term “busy as a bee” is a sticky idiom: it provides a clear image of busy-ness. We can…
Staying Productive When Working From Home
You hit the snooze button for the second time and finally decide to get vertical. It’s now 8:53 AM. You stretch in the warm light of the sun beaming through your bedroom window, as dust motes play in the air. You put on your slippers,…
Success by Design: How to Structure Your Office Environment to Increase Productivity and Well Being
Let’s be honest: We all feel a tinge of envy when we learn about the new state-of-the-art campus that a tech giant has built in the heart of Silicon Valley. Google’s headquarters includes coffee bars, Lego play areas, and a dog friendly work environment. Food…
The Pursuit of a Happy Independence Day
For most of us, Independence Day has two-fold significance. First, it brings to mind vacation: crowded beaches, the smell of burning charcoal, the loud pop of fireworks, the taste of chocolate ice cream on a waffle cone. Second, we think of the historical foundations of…