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Online advertising through banners (also known as display advertising) promotes a brand and can take the visitor from the host website to the advertiser’s website or landing page. Banner advertising is popular for websites that utilize Google Ads and is designed to draw traffic to the intended link. Equivity’s team of graphic designers and marketing experts can help you develop a banner campaign that increases brand awareness and generates leads. Banner advertising success can be easily measured by looking at the click-through rate (CTR). The higher the CTR, the more successful the ad.
When you advertise on Facebook or Instagram, you are advertising to get results: more followers and more conversions. Equivity can help you develop your goals for social media advertising, including an increase in likes and follows, as well as clicks to your website. Facebook ads are set up by these goals. If your objective is to get website visits, you will be charged per click. If your objective is to promote your Facebook page, you will be charged per like. Equivity’s social media experts will work with you to determine the best fit for your business and your goals.
LinkedIn is for B2B marketing to generate leads and grow brand awareness. LinkedIn is especially effective for targeting C-Suite professionals and decision makers, as well as disseminating educational material about your brand. LinkedIn advertising costs come with minimum spends but are otherwise like the other advertising platforms: you pay for clicks or likes. The ad targeting is what’s exciting about LinkedIn as you can target specific job titles, seniority, and professional interest. Let our social media gurus guide you through this process to get the most out of your presence on LinkedIn.