Doubling Down on Digital: Real Estate Marketing Trends in 2020
When much of the country went on lockdown in March 2020 given fears of the coronavirus pandemic sweeping the nation, many industries had to quickly pivot. The real estate industry is just one of the many that thrive on personal connection—from home showings to handshakes….
Light at the End of the Tunnel or Oncoming Train? Managing Your Business Through the Uncertainty of the COVID-19 Pandemic
From a business perspective, coronavirus has rendered the future almost impossible to predict. The plan was that shutdowns in March would be followed by a gradual relaxation of restrictions and the ramp up of businesses. It hasn’t turned out that way. Government authorities in the…
Google Core Update May 2020: Why Your Ranking and Website Traffic Might Suddenly Be Fluctuating
It all started on May 4, 2020, and according to Google, its new Core Update completed about two weeks later. Shortly thereafter businesses began raising concerns over this so-called “pandemic update” and how it impacted their customers’ ability to find them online. Indeed, the update…
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