Is Bing PPC a Better Fit for your Business?
When we think of online search, most of us reflexively think of Google, and when we think of online advertising, we automatically think of Google Ads. But have you considered Microsoft Ads? It might surprise you to find out that when it comes to flexibility,…
Win-Win-Win: How to Use Virtual Paralegals to Make Your Clients Happy and Your Practice More Profitable
Virtual paralegals can be a profit center for your law practice by allowing you to bill out your paralegal’s time at a profit while freeing up attorney time that can be billed at a higher rate. First things first: Can you bill a virtual paralegal’s…
Why Your Social Media Isn’t Benefitting Your Bottom Line
As social media platforms constantly change their algorithms, brands are forced to become social media experts. Creating exciting content takes time, so it’s understandable that companies want to see a return on these efforts. If your social media isn’t helping you reach your goals, there…
Five Clio Features Your Law Firm Should Be Using
Far too many law firms and legal teams are still running their entire practice with some combination of these three methods: A massive collection of spreadsheets; Multiple software tools that each do one specific thing; or Piles and piles of manila folders in a storage…
Creating an Online Course for Your Business
Online learning and training have become not just a critical marketing channel for executives and professionals, but another avenue for generating revenue that compliments core service offerings. The e-learning market is expected to exceed $300 billion by 2025, and that includes both individuals and corporations…
Why You Need an Employee Handbook in 2021
Have you ever seen a professional football team go out onto the field without learning the playbook? Or a conductor leading an orchestra without a score? Well, that’s what operating a small business without an employee handbook looks like. Disorganized, chaotic, and confusing. An employee…
Why Your Email Marketing Campaign Needs an Audit
Keeping an eye on the performance of your email campaigns is crucial for maintaining your brand and getting good deliverability and conversion rates. When your campaign isn’t bringing in the results you’d hoped for, it might be time for an email marketing audit. In this article,…
5 Tips for More Compelling PowerPoint Presentations
The best PowerPoint presentations shouldn’t be remembered. Instead, they should fall into the background to support you and the message you’re trying to get across. What does stand out is a bad PowerPoint presentation. Whether it’s too many lines of text, a disjointed flow, ugly photos, or poor…
How to Create a Content Calendar
A content calendar is a way to plan the written content that you will be sharing on social media, email, or your website over the next week, month, or year. The calendar allows you to visualize what content will be distributed when and allows you…
Must-Haves for the Work-From-Home Lawyer: Task and Team Management
Operating your law office remotely means thinking about more than just the nuts and bolts of Zoom calls and document sharing. It also means managing a team remotely. Being able to ensure you’re your team is completing work according to instructions and on-time can be challenging. This…