Four Major Red Flags That Your Website Is Dangerously Out of Date
“Set it and forget it” can apply to many things, but not your website. As an extension of your business, your website is often the first impression you make on a potential client. Prospects and clients expect you to have a functioning, aesthetically pleasing, and secure website. If your prospects find your website to be outmoded, difficult to use,…
The Start-Up Solution: Five Obstacles All Entrepreneurs Face
Dreams of founding the next multi-million dollar company have gripped the imagination of entrepreneurs around the world. However, building a profitable business from the ground up requires much more than a good idea, catchy name, and some sweat equity. Any startup owner or entrepreneur can tell…
A Marketing Agency’s Best Friend: Using White Labeled Virtual Marketing Assistants
Why do people come to you for marketing assistance? Maybe it’s because you have unique ideas for getting their message out. Maybe it’s a creative turn for marketing. Maybe it’s the level of understanding you have for their business. Whatever the advantage you offer your…
Six Great and Overlooked Features of Clio
One of the most popular practice management systems for modern law firms is Clio, a web-based software designed to streamline administrative, billing, and project management processes. Clio helps attorneys stay focused on revenue and business-generating activities. Tasks that previously ate into a firms’ billable hours…
Managing an Outsourced Remote Team: Tips for Success
Managing a team is a balancing act. A good manager knows how to provide proper supervision while granting her team members the discretion to exercise their own judgment. When you’re running a department or business that includes outsourced workers, there are new challenges (and benefits)…
Digital Marketing for the Tech Averse Broker: How a Marketing VA Can Get You Online
Between managing clients, responding to leads, listing and marketing homes, completing deals, and returning correspondence, being a real estate agent can feel more like a juggling act than an entrepreneurial endeavor. What’s more, online resources have become the primary way that buyers find homes. Effectively…
5 Duties to Delegate to a Virtual Paralegal
Many attorneys cut their teeth during an era where paralegals were inextricably bound to the office, among the paper files and desktops of the law firm. But as firms migrate their systems to the cloud, paralegals can access data from anywhere. The migration to the…
Final Countdown: Formulating Your Pre-Launch Marketing Strategy
Whether you are an established small business advertising a new service or product, or a new startup that has yet to go live, developing a pre-launch marketing strategy can help effectively spread the word and draw in new customers. But why is pre-launch marketing so…
What’s Old is New Again: Is Podcasting Right For Your Business?
Video, video, video. Wherever you look on the internet, the message is the same. Video is where it’s at in 2019. And that’s true — to an extent. Though video may have killed the radio star, podcasting has brought audio-only content back with a vengeance….
The Rise of AI in Modern Marketing: Bring Your Business into the 21st Century
Artificial Intelligence (or AI) is a buzzword that gets thrown around in many different fields. Marketing and advertising are two of the latest to be innovated with new AI technology, and much of it is reshaping the way marketers examine and reach everyday customers. Some…