Your business, no matter what products or services you offer, is overflowing with data. This data, however, isn’t useful unless you can analyze it. How Can You Get the Most Out of Your Data? There are a wide array of sophisticated tools and platforms to…
As Arthur C. Clarke noted, predictions of the future tend to be either surprisingly conservative or wildly unbelievable. In the 1950s, many people thought we’d have flying cars and robots by now—similar to The Jetsons—to handle all of our transportation and menial chores. More conservatively,…
From senior marketing professionals to tech journalists to social media enthusiasts, the feeling is near unanimous — video is poised to be the most impactful marketing and sales tool in 2018. In fact, 53% of consumers want to see more video content, and over 51%…
Staying relevant in today’s market is a tough job for any employer, and now that employees are being offered flexible and remote work options, gym memberships, snack machines and yoga classes on-site, how do small business owners keep up? How can you attract the type…
Many attorneys have started using cloud-based applications or Software as a Service (SaaS) to take their practice virtual. Often, firms come at the process piecemeal. They will start storing and sharing documents online using a digital repository like Dropbox and use online accounting software to…
The success of your small business is heavily reliant on how effective your marketing is. Marketing to the wrong audience, for example, can be just as lethal to a growing business as making no effort to market your business. And while creating a marketing plan…
The lending process involved in getting a small business loan can often be frustrating and complicated for those who aren’t experienced in the realm of finances, but it doesn’t have to be. Here are some tips for preparing to apply for a small business loan…
Last November we detailed all the upcoming AdWords changes that were expected in 2017. With 2018 right around the corner, we wanted to offer a recap of the AdWords changes that took place in late 2017 as well as explore the updates anticipated for the…
Google’s latest algorithm update, named “Hawk,” released on August 22, 2017. The update, which specifically affects local SEO, has the potential to be quite a game changer for many small businesses. What is Google Hawk? In short, the Hawk update affects the filtering Google does…
When my co-founder Eric and I started Equivity in 2014, we were still formulating an idea of what we wanted our business to be. We knew we wanted to help busy professionals and small businesses by providing both personal assistant and administrative assistant services, however,…
