Imagine this: It’s 8 am, you’re on your way to grab your favorite morning joe when you see that a different coffee house has posted a link to a free-coffee coupon on Facebook. Sweet! When you arrive at the store, you click the link on…
Google Ads (formally AdWords) is a staple of many digital marketing campaigns. The search engine giant consistently releases new updates to its advertising platform, often adding innovative features to guide their users toward better results. While an ever-changing platform may seem intimidating, Google has kept…
As 2018 comes to an end, business owners are turning their attention to 2019, likely with a focus on growth. Growth is dependent on a number of factors, some manageable, others not. One factor that leaders have the most control over is marketing. When marketing is firing on all cylinders,…
You’ve done it. You’ve launched your marketing campaign. You took the time to research your target audience, decide on the channels to reach out to them and committed to addressing their needs. But those leads you expected to roll in, they have yet to materialize. What…
Recruiting quality employees is a big win, bigger still is retaining them for the long haul. Studies have shown that a significant number of employees put a high importance on being respected, and having their voices heard. Updating your performance management strategies, taking time to provide feedback to, and get feedback from…
Many attorneys want to take greater advantage of cloud-based technology, which allows them to access documents and case files via an internet connection. Use of practice management software like Clio, and document management services like Box, make your law practice more portable, flexible and save…
We’re all familiar with the phrase “it takes money to make money,” yet many business owners and marketing professionals often find themselves hesitant to invest in social media advertising efforts out of fear that they will not see a return on their investment. No one doubts the prevalence of…
As more businesses take advantage of cloud computing, file sharing, and various communications platforms like Skype, Zoom and Slack, the ability to seamlessly integrate remote workers with onsite employees has become much easier and more commonplace. Having a remote workforce has also led to an…
YouTube is a powerful and user-friendly platform for video creators. It not only allows brands to create YouTube channels to regularly update and connect with followers but offers the ability to provide content to customers that is meaningful and engaging. In fact, according to Forbes,…
As a small business owner or entrepreneur in 2018, you understand that we live in a different world than what existed thirty years ago. Large corporations and startups are offering their employees innovative (but costly) perks to attract employees. In this environment, how can you, as…
