As a small business owner or entrepreneur in 2018, you understand that we live in a different world than what existed thirty years ago. Large corporations and startups are offering their employees innovative (but costly) perks to attract employees. In this environment, how can you, as…
Starting on July 24th, Google went live with Google 68. Often, browser upgrades can fly under the radar. This time it’s different. Google 68 has new security standards requiring websites to have updated SSL certificates in order to be considered secure. These SSL certificates are…
In our last blog, we discussed immediate steps to take to work towards GDPR compliance. If you’ve taken those steps, then great job, you’re on your way to GDPR compliance. However, there’s a lot more to GDPR than privacy policies and email marketing guidelines. The…
In the last few weeks you’ve no doubt seen emails flooding your inbox with companies notifying you of updates to their privacy policies to comply with GDPR. If you’re unclear what GDPR is, whether it applies to you, and what you need to do, you’re in…
As any business owner or department leader knows, there are benefits and drawbacks to having a smaller team. The advantage of a small team environment is they are often more cohesive and nimble. The obvious disadvantage, on the other hand, is limited resources. And your…
While it can be difficult to let go, many of the best leaders, business owners, and entrepreneurs grew their businesses by delegating and outsourcing as much work as possible. Time management and finding cost-effective business solutions, however, can be a full-time job all on its…
Your business, no matter what products or services you offer, is overflowing with data. This data, however, isn’t useful unless you can analyze it. How Can You Get the Most Out of Your Data? There are a wide array of sophisticated tools and platforms to…
As Arthur C. Clarke noted, predictions of the future tend to be either surprisingly conservative or wildly unbelievable. In the 1950s, many people thought we’d have flying cars and robots by now—similar to The Jetsons—to handle all of our transportation and menial chores. More conservatively,…
From senior marketing professionals to tech journalists to social media enthusiasts, the feeling is near unanimous — video is poised to be the most impactful marketing and sales tool in 2018. In fact, 53% of consumers want to see more video content, and over 51%…
Staying relevant in today’s market is a tough job for any employer, and now that employees are being offered flexible and remote work options, gym memberships, snack machines and yoga classes on-site, how do small business owners keep up? How can you attract the type…
