5 Tips for More Compelling PowerPoint Presentations
The best PowerPoint presentations shouldn’t be remembered. Instead, they should fall into the background to support you and the message you’re trying to get across. What does stand out is a bad PowerPoint presentation. Whether it’s too many lines of text, a disjointed flow, ugly photos, or poor…
How to Create a Content Calendar
A content calendar is a way to plan the written content that you will be sharing on social media, email, or your website over the next week, month, or year. The calendar allows you to visualize what content will be distributed when and allows you…
Must-Haves for the Work-From-Home Lawyer: Task and Team Management
Operating your law office remotely means thinking about more than just the nuts and bolts of Zoom calls and document sharing. It also means managing a team remotely. Being able to ensure you’re your team is completing work according to instructions and on-time can be challenging. This…
Virtual Human Resources: How to Take the Talent Factor to a Whole New Level
As businesses have increasingly migrated their operations from the office to remote working arrangements, while simultaneously coping with a challenging economic environment, many are shifting business functions outside of the organization. While many businesses have outsourced administrative functions, they often overlook human resources as an…
Onshore Versus Offshore Virtual Assistants: Making the Right Choice for Your Business
With more people working remotely, either temporarily or for the long-term, more businesses are considering outsourcing operations and bringing on a virtual assistant. When exploring options, most businesses are immediately confronted with the question of whether to hire U.S.-based virtual assistants or whether to hire…
Booking It: Using a Self-Published Book to Promote Your Business
In an increasingly digital world, one way to distinguish yourself is refreshingly old-school: publishing your own book. A book is an instant reputation-builder: It conveys expertise in a subject matter, provides a platform for your ideas, and serves as a business card that can be shared with clients and colleagues. In a fresh twist of…
Must-Haves for the Work-From-Home Lawyer: Adequate Security
Even as we move toward the end of 2020, the physical offices of many law firms are still closed with no plans to reopen anytime soon. As remote legal practices remain the norm, the task of keeping client files and other proprietary information safe is…
Doubling Down on Digital: Real Estate Marketing Trends in 2020
When much of the country went on lockdown in March 2020 given fears of the coronavirus pandemic sweeping the nation, many industries had to quickly pivot. The real estate industry is just one of the many that thrive on personal connection—from home showings to handshakes….
Light at the End of the Tunnel or Oncoming Train? Managing Your Business Through the Uncertainty of the COVID-19 Pandemic
From a business perspective, coronavirus has rendered the future almost impossible to predict. The plan was that shutdowns in March would be followed by a gradual relaxation of restrictions and the ramp up of businesses. It hasn’t turned out that way. Government authorities in the…
Google Core Update May 2020: Why Your Ranking and Website Traffic Might Suddenly Be Fluctuating
It all started on May 4, 2020, and according to Google, its new Core Update completed about two weeks later. Shortly thereafter businesses began raising concerns over this so-called “pandemic update” and how it impacted their customers’ ability to find them online. Indeed, the update…
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