The power of social media to instantly make or break your brand is growing as more and more customers rely on it to inform their purchasing decisions. As a result, influencer marketing, an industry expected to reach $7.14 billion in total revenue by 20 …

Starting a business can be an exhilarating yet daunting endeavor. As a business owner, setting goals to grow and succeed is essential. Goal setting requires thought, planning, and organization; however, when you are just starting out, this process can …

The customer journey is a map of all interactions a customer has with your brand, including using your website, talking to your staff, and receiving the products or services they ordered. Customer experience refers to a customer’s overall perception of …

Today’s clients demand that you anticipate their needs and solve their issues. How can marketers accomplish this? By utilizing AI and machine learning marketing platforms. AI and machine learning marketing platforms can predict user behavior in real-ti …

Email marketing ROI (return on investment) is impressive. According to Marketing Evolution, for every $1 spent on email marketing, the sender gets $42 back. With a click-through rate 50 to 100 times higher than popular social channels, it is no wonder …

This is the second half of our two-part series on developing a brand. Part 1 of this series covered the steps involved in developing a brand, as well as its components and best practices. Read part 1 of this series here if you missed it. Now that we ha …

There are over 500,000 brands worldwide, covering more than 2,000 product categories. So how do you create a brand that is unique to you? How do you build a successful brand that sets you apart? A brand that positively impacts the lives of those who ex …

Virtual marketing teams can be a powerful, efficient, cost-effective way to leverage support for you and your business. But many business owners have questions about how best to integrate a virtual marketing assistant or team into their business. Here …

Attorneys who have not evaluated Google Ads as an advertising tool are at a disadvantage. Potential clients now look for attorneys the way they look for everything else – by Googling them. Google Ads should be an important part of your law firm marketi …

It can be challenging to run a real estate business. There are simply not enough hours in the day to complete everything that needs to be done, like managing clients, scheduling appointments, answering calls and emails, updating listings, completing ma …

A well-designed website showcases your products and services, attracting new customers, increasing credibility, and building brand awareness. Every detail makes an impression: the colors you choose, the photos you share, and the product descriptions th …

When you are a business owner, you are responsible for overseeing every part of your operation. While the workload can be overwhelming at times, one of the keys to business success is simply staying organized. Use this weekly check list to analyze your …