by Lynn Yule | August 1, 2022 | Business, Marketing

Brands employ affiliate marketing programs to gain exposure, awareness, and revenue. They use this performance-driven tool to connect with influencers, paying only when the consumer follows through on the desired action, typically a sale. Affiliate mar …

marketing director in office
by Lynn Yule | July 25, 2022 | Business, Marketing, Productivity

You are well into a marketing campaign. Your team is frantically writing content and posting it on social channels, and you’ve even taken out a few ads. All hands are on deck, chasing after the latest hot marketing trend. However, you don’t see results …

by Lynn Yule | July 18, 2022 | Business, Marketing, Virtual Assistant

What is a Marketing Campaign? Every successful marketing campaign has one thing in common – extensive planning. Just as your marketing strategy and plan require detailed planning and documentation, so does each marketing campaign. Before we dive into t …

Shot of concentrated young business woman working with computer in the office.
by Lynn Yule | June 29, 2022 | Marketing

The customer journey and marketing funnel are critical marketing processes that add structure to your marketing activities. When used together, these complementary tools maximize your marketing initiatives. While it’s essential to understand the differ …

virtual marketing assistant
by Lynn Yule | June 7, 2022 | Marketing, Virtual Assistant

With over 57% of the world’s population using the internet, the digital landscape provides abundant opportunities for businesses to reach potential customers. It’s tempting to dive into creating a beautifully designed website and targeted social advert …

women on computer in office
by Juanita Johnson | May 31, 2022 | Marketing, Social Media

Are we talking about content marketing again? Yes, and we want to let you in on a little secret… content marketing is a big deal! When you browse online or at your favorite store, you have probably noticed that you’re continually being shown new prod …

what is social media marketing
by Michelle Allen | May 25, 2022 | Marketing, Social Media, Virtual Assistant

Social media marketing on platforms like Facebook, Instagram, Twitter, LinkedIn, and Tik Tok, is one of the most powerful marketing tools in existence, offering you a free opportunity to expand the reach of your business, easily connect with your targe …

Portrait smile virtual paralegal
by Michelle Allen | April 25, 2022 | Legal, Productivity

From organizational leadership to administrative work, effective practice management is essential to a law firm’s profitability and growth. If you’re an attorney who finds themselves spending too many hours and resources on non-billable tasks, keep rea …

Man using calendar app on tablet in office
by Michelle Allen | April 25, 2022 | Productivity, Virtual Assistant

If you spend your workdays continually accepting random Zoom meetings, checking emails every time you get a notification, and chaotically moving from one unfinished task to the next, your calendar is probably out of control. But with just a little time …

women on computer
by Michelle Allen | March 20, 2022 | Legal, Productivity, Virtual Assistant

The lockdowns of the past few years have driven many law firms to adopt technology to enable remote work at unprecedented levels.  As clients have similarly adapted to working remotely, they are now expecting that law firms will make interactions more …

Happy latin female blogger using smartphone with social media notification icons, sitting in cafe, free space
by Michelle Allen | February 23, 2022 | Business, Social Media

In the current marketing landscape, many executives and professionals seek to establish their influence on social media. Why? According to Global WebIndex, 57.6% of the world’s population uses social media and the average daily usage is 2 hours and 27 …

by Michelle Allen | January 28, 2022 | Business, Marketing, Productivity, Virtual Assistant

Throughout 2021, our virtual marketing assistants helped businesses and organizations adapt their SEO strategies to over a dozen updates that Google rolled out throughout the year. Two of these updates, MUM and Page Experience/Core Web Vitals, are expe …