by Eric Wall | September 26, 2017 | Marketing

We’ve all heard the phrase, “content is king.” The lessons of this simple adage are easily seen in the digital space as Netflix and Amazon (amongst others) have started creating original programming content to drive viewers to their sites and services. …

by Eric Wall | August 2, 2017 | Virtual Assistant

If you manage a property or have investments in a property that you lease to tenants, your day can be swamped with responsibilities. Between scheduling a property assessor, keeping track of tenants late on their rent, and making sure your newest proper …

by Eric Wall | July 13, 2017 | Legal, Marketing

Many attorneys have built their practices on referrals. If you are one of those attorneys, you may not see the relevance of building and maintaining your firm’s online presence, especially when you are presented daily with the many other responsibiliti …

by Eric Wall | June 28, 2017 | Business

Stress management is probably one of the most important yet least discussed topics of being a small business owner. It often feels like stress is an unavoidable part of being an entrepreneur. If business is booming, you experience stress taking orders, …

by Eric Wall | June 20, 2017 | Marketing

Having an online presence in the form of social media and a website is an invaluable asset to both large and small business marketing. A website that lacks strong landing pages, however, will find it particularly difficult to convert their website visi …

by Eric Wall | June 12, 2017 | Virtual Assistant

In the right hands, a virtual assistant can be like a genie granting wishes to your small business – you send out your difficult projects to your VA and you receive the completed work correctly done and on time. But getting started with your VA is not …

by Eric Wall | May 29, 2017 | Marketing

Marketing a small business is an exciting and daunting task. There are countless choices as to how you spend your marketing budget online, and campaigns that were effective several months ago may suddenly lose their potency. A strategy that worked for …

by Eric Wall | May 17, 2017 | Business

There are few rewards to be reaped without taking risks, and building a startup or small business is no different. Starting a small business is scary, nerve-wracking, and uncertain. While being an entrepreneur is never a cakewalk, it gets easier once y …

by Eric Wall | May 10, 2017 | Marketing

Any marketing expert can tell you the value of a social media influencer – a highly followed user of a social media platform who blogs, tweets, or otherwise posts on a topic related to your business. Marketers attempt to win over these influencers as a …

by Eric Wall | April 26, 2017 | Business

Work-life balance is a hot topic these days. Many working individuals claim it is one of their highest motivating factors for choosing a profession or a company to work for; other hard working professionals claim it is a myth and we shouldn’t be adding …

by Eric Wall | April 14, 2017 | Marketing

One of the most important components to being a mobile-ready business is being accessible; you want your customers to be able to easily find your small business online and interact with you in streamlined manner. Without mobile marketing integrated int …

by Eric Wall | March 30, 2017 | Marketing

Did you know that small businesses with blogs generate 126% more leads than companies without one? Blogs tend to be one of the easier and more cost-effective ways to generate not only interest but actual sales and revenue. Why? Consumers tend to regula …

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