by Eric Wall | April 26, 2017 | Business

Work-life balance is a hot topic these days. Many working individuals claim it is one of their highest motivating factors for choosing a profession or a company to work for; other hard working professionals claim it is a myth and we shouldn’t be adding …

by Eric Wall | April 14, 2017 | Marketing

One of the most important components to being a mobile-ready business is being accessible; you want your customers to be able to easily find your small business online and interact with you in streamlined manner. Without mobile marketing integrated int …

by Eric Wall | March 30, 2017 | Marketing

Did you know that small businesses with blogs generate 126% more leads than companies without one? Blogs tend to be one of the easier and more cost-effective ways to generate not only interest but actual sales and revenue. Why? Consumers tend to regula …

by Eric Wall | March 14, 2017 | Marketing

Whether you are a small business or a Fortune 500 corporation, when it comes to email marketing, one metric stands out above the others: click rate. A click rate, which is literally the rate at which the people you are sending emails to are clicking on …

by Eric Wall | February 24, 2017 | Business

Small businesses do not have the same resources to invest in technology as large enterprises. Often, there are higher priorities for spending resources than upgrading legacy accounting systems or deploying state-of-the-art servers to host your data. So …

by Eric Wall | February 10, 2017 | Marketing

However ubiquitous the internet is, people still enjoy going to their local stores. Maybe it’s the local comic book store that serves as the nexus of a graphic novel-oriented subculture. Maybe it’s a boutique clothing store that mothers have been takin …

by Eric Wall | January 25, 2017 | Business

One of the most challenging hurdles for many small businesses and startups is increasing visibility and getting found by new customers. Being present and prolific on social media is a smart placeto start, but won’t necessarily guarantee potential clien …

by Eric Wall | January 13, 2017 | Marketing

Brilliant ideas don’t always have grand beginnings. In fact, there are several visionaries who were known for scribbling the first iterations of their genius in notepads or on cocktail napkins and Post-It notes. Robert Metcalfe, who co-invented Etherne …

by Eric Wall | January 5, 2017 | Productivity

The new year is when gym memberships are purchased, sweets and carbs are forsworn, and we strive to reinvent ourselves and redouble our efforts to reach personal goals. Many entrepreneurs and small business owners have similar goals for their business. …

by Eric Wall | December 16, 2016 | Marketing

Half the money I spend on advertising is wasted; the trouble is I don’t know which half. -John Wanamaker The 2011 film “Moneyball”, dramatizes the story of how Billy Beane, General Manager of the Oakland Athletics, got a step ahead of his competitors i …

by Eric Wall | December 2, 2016 | Marketing

Even in the digital age, business is still fundamentally about personal relationships. Many businesses still rely on word-of-mouth and customer referrals to grow their business. While the need to develop personal relationships cannot be ignored, neithe …

by Eric Wall | November 15, 2016 | Business, Productivity

Moms—whether they are stay-at-home parents, self-employed, business owners, or corporate executives—are entrepreneurs by nature. From chef to chauffer and storyteller to nurse, moms must wear many hats and fill many roles on a daily basis. Mompreneurs, …

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