What is Social Media Marketing?

by | May 25, 2022

Social media marketing on platforms like Facebook, Instagram, Twitter, LinkedIn, and Tik Tok, is one of the most powerful marketing tools in existence, offering you a free opportunity to expand the reach of your business, easily connect with your target audience, while also achieving your marketing goals such as brand building, sales growth, and increasing website traffic.  

Today’s consumers use social media to research and learn about everything from important social issues to the latest fashion trends. They browse social media for news and inspiration, follow brands and influencers to learn about new products and promotions, and shop for those same products, all on social media. In fact, a recent study showed the average US adult spends 2.25 hours on social media every day! 

Social media marketing includes creating and publishing helpful content to your social media profiles, engaging with your audience, analyzing your data to gain insights, and running social media advertising campaigns. When done correctly, it can be tremendously beneficial to your company’s growth. Let’s take a quick look at a few of the benefits your business can gain from marketing on social media. 

Generate New Leads and Conversions 

Social media is an opportunity for your business to become an engaged and trusted member of the very market you’re trying to reach. While you can improve leads, increase conversions, and generate more traffic to your website by solely promoting your products and services on social media, the real impact comes from really connecting and engaging with your followers. Strive to build lasting relationships with your audience through authenticity and compelling content. An audience that becomes invested and engaged can become an audience of loyal advocates and customers helping your business to achieve sustainable growth. 

Drive More Traffic 

With over 3.6 billion people using social media worldwide, the opportunity to build brand awareness and drive traffic to your website is massive. Optimizing your social profiles, regularly engaging with your audience, sharing links to your blog posts, and running ads on the most valuable social media channels to your business, can increase visitor traffic to your site where you can convert them into customers.  

Really Get to Know Your Audience 

Successful brands connect and engage on social media not only to build relationships but to learn more about their audience. You can learn ways to improve your business just by asking your followers questions about your products and services. You can even learn about their pain points and the issues that are most important to them. When you focus more on interacting with your followers by responding to their questions and comments, rather than just selling your products or services, you can develop a clear understanding of their needs, goals, and motivations which in turn can help your business develop better products or services and market them more effectively. 

Whether you want to start a new business, build your brand, or promote your products and services, social media has limitless possibilities for reaching customers, generating leads, driving traffic, and increasing conversions. It’s powerful, and it’s not going away anytime soon.