Having a great website is essential when running a thriving financial services business. Your website is often the first direct interaction potential customers have with your company, and it needs to reflect the quality of service you offer. Equivity offers customized website design services to ensure your firm’s online presence accurately represents your brand and meets all your business goals.
About Our Designers and Developers
We have years of experience designing and developing custom website solutions tailored to meet financial services firms’ needs. Our web designers are experts at developing new, responsive websites and modernizing existing ones, ensuring the finished product is engaging, consistent with your brand, and simple to use.
We take a collaborative approach to our website design process, working closely with you throughout the entire project from start to finish. We begin by conducting an in-depth analysis of your current website, if applicable, and any other digital marketing efforts you may have in place. We’ll ask questions about your target audience, how you want your users to interact with the site, branding, functionality, and how often it will be updated. Based on these conversations and the user research we do, we’ll create a plan for getting your website up and running quickly.
Once we’ve created your plan, our team will work diligently to ensure everything is executed according to schedule. This means ensuring that any changes you request are implemented promptly and consistently across all devices.
In addition to design and development, we offer ongoing client support. This includes regular updates, maintenance, and technical assistance to ensure their website remains up-to-date and functions properly.
Although each website project is different, our process typically follows these stages.
Phase 1: Discovery
- The discovery and strategy phase of your project is where we learn about your organization, the modifications your current website requires, or the requirements for a completely new website. We will emphasize user experience (UX) to ensure that your website provides the best first impression of your organization, fostering trust, encouraging engagement, and ultimately converting supporters into volunteers and donors.
Phase 2: Design and Development
- We will work with you to create wireframes, which will be turned into full-color mock-ups. Your wireframes will be as engaging and functional as possible, incorporating visual design principles like layout, color, typography, and imagery to create an intuitive, simple interface that looks great on any device. We will also create a fully interactive designed staging site so you can see a live preview of your site.
Phase 3: Content Strategy & Copywriting
- Our content experts will assist you in effectively telling your story and communicating your mission. You can collaborate with a content strategist to set goals, identify KPIs, assess the needs of your audience, and establish editorial standards, or a content specialist to produce compelling content that inspires action.
Phase 4: QA & Launch
- Once your beta site is prepared, we will put it through our Quality Assurance (QA) process to make sure it functions properly on mobile devices and standard browsers. We will also ensure that all web forms, payment integrations, and other functions work correctly. Next, we’ll schedule a Zoom call to test your staging site, and if any changes are required, we’ll make them (only two rounds of revisions are included; additional modifications will be quoted separately.) Finally, once we have received your approval, we will assist you in launching your new website.
Phase 5: Website Maintenance (Optional)
Maintaining your website requires a lot of work, but you don’t have to handle it yourself. Our “Website Wellness Plan” includes the following services to keep your website up to date and running smoothly:
- Checking and fixing broken site links
- Verifying contact form deliverability
- Checking and fixing site security errors
- Ensuring site backups are running.
- Set up and link to necessary tracking tools such as Google Analytics
- Browser testing
- File clean-up and removal of old themes/files from your database
- Monthly page speed tests
- Plug-in updates
- Managing any hosting company needs
- Renewing domains
- SEO optimization
Put your trust in our team, and we’ll handle every detail, as much or as little as you like. See some of the work we’ve done for our clients in our online portfolio.